CREATIVE AGENCY: SUPERUNION / bbc creative
SOUND: Alex BARANOWSKI
Mainframe were delighted when Superunion approached us to help create brand new Idents for BBC2. Working closely with BBC creative and Superunion we developed three of their launch Idents to what seems to have been an extremely positive reaction.
As soon as production on the initial Idents was finished BBC creative also asked us to get involved with some slightly warmer and more festive versions for the imminent Christmas season. We delivered two Idents to help get the channel into the Christmas mood.
We felt privileged to be asked to collaborate with several talented and respected motion designers, artists and animators who utilised a wide range of techniques to bring a wider range of ideas to life. A particular mention to Peter Tomaszewicz who we worked with for one of the Idents.
We hope to collaborate further with the BBC in the future as they expand and develop this innovative and versatile set of branding elements.