Pratt & Whitney GTF
CLIENT: PRATT & WHITNEY
DESIGN / ANIMATION / PRODUCTION: Mainframe
AUDIO: NICE SOUND
Pratt & Whitney approached us to promote the industry leading architecture of their Geared Turbofan engine. After producing the visual content for their microsite we already had a lot of the components modelled and textured, which we looked to conceptualise into a darker, more abstract film.
Using our increasing knowledge of how the engine's individual parts come together, we looked to convey a chronological sequence from tip to tail ending with a resolved GTF engine ready for take off.
We used a lot of MASH (an Autodesk Maya plug-in originally developed in-house at Mainframe North) in this project to handle the large number of moving parts. It's hard to imagine how it would have been possible in Maya without it!