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CREATIVE AGENCY: DIGITAS UK
AGENCY ECD: PETER DRAKE
AGENCY PRODUCER: OANA ANGHEL
AGENCY CREATIVES: ANDREW JORDAN / ALEX KING
DESIGN / ANIMATION: Mainframe
Digitas approached us with a potential one minute animated film for Honda in conjunction with Red Bull F1 and we jumped at the opportunity.
We worked closely with Digitas to develop the style, (with some of the iterations below). After referencing several Japanese animation styles it was ultimately decided to use a limited colour palette to really highlight the animation and feeling of speed throughout.
Our team worked full tilt and layer by layer we built up the shots. A cel animator added embellishments to the bigger movements to give a real zing to the action. The colours used are carefully matched to Red Bull and Torro Rosso F1 teams ultimately revealing the real world cars.
The resulting film has been described as ‘exhilarating’ and ‘a wild ride’ and we are thrilled with how it’s been received.