Creating a new premium bottle Laphroaig commissioned Burgess Studio to launch their Archive Collection: 36 years Old. Following other successful collaborations, Burgess approached us to develop their moving content for the project.
The Brief.
Burgess studio understand Laphroaig’s strong visual identity has a long history and did not want to compromise the simplicity of the original design while creating more presence in design for this older whiskey.
In their own words… “We clearly didn’t want to add anything to it, so we focused on the original materials, following a principle of refine or remove. The original green glass is now internal, suspended within a clear glass outer, a complex hand blowing technique that requires a gob of molten green glass to be blown inside a larger gob of molten clear glass. The outcome is a thicker base that is transparent, elevating the whisky and giving the bottle some weight. The typography is now etched directly into the bottle, allowing the paper label to go.”
It was our job to highlight these design developments in a way that was sympathetic to their approach of less is more.
Our Approach
We worked closely with Burgess Studios highlighting the key areas of their bottle design, slowly teasing the product using macro shots and revealing the detail in its simplicity. We used caustics and light refractions to hero the bottle’s striking green colour.
Not our first project with Burgess we understand their attention to detail and accuracy when it comes to their designs. we approached the project ensuring we were sympathetic to theirs and their clients requirements while finding the most pleasing angles to present the bottle.
The client was keen to create a bespoke track based on ‘Ten Green Bottles’. Rich Lewis at meduktions developed a double base led composition reminiscent of an authentic jazz bar.
Credits
Client - Laphroaig / Agency - Burgess Studio / Motion Development & Animation - MAINFRAME / Music - Meduktions
