The British & Irish Lions return to Australia in 2025. Every four years, legends from England, Ireland, Scotland and Wales come together to form one team. A shared jersey worn with pride. Designed to represent excellence, greatness and unity, the 2025 kit marks a new chapter in Lions history.
We were invited by Pentland to help launch the new jersey with a short CG film that would sit alongside campaign assets across social. The goal was to capture the emotion of the moment while teasing and revealing the jersey.
The Brief.
All built in CG, the threads rise, stitch, and draw together layer by layer, the jersey forms from flowing fabric and shared legacy. Cloth and crowd simulations bring the atmosphere to life, echoing the power and pride of four nations uniting as one.
Our Approach.
Unity in every thread.