The Brief.

Our Approach

Our London-based team was able to make a site visit to see the areas mid-construction.

The screens were a dominant feature, and the colour and lighting interacted with the many reflective surfaces. Also with 360 views our considerations also included the sky and time of day. It was quickly apparent that timed day and night versions of all the content would be required.

We played lots of test content on the screens to get the balance of making pieces of work that would complement the building, be an impressive focus but not overpower the intended use of the spaces. We met with many teams and infrastructure to coordinate the aspirations and capabilities of the media servicers and tech available. We then translated these insights into a series of animations and designs that highlighted the project’s unique features.

Along a walkway running through the Restaurant and Food hall there are 10 large screens placed along the route. The majority of the screens sit directly below Bridge of Love.
It was clear the two needed to visually and thematically blend well together. Whilst also be appropriate for diners eating or browsing the food hall.

The forced perspective suited the space, particularly for 3-4 sided screens. It was especially satisfying seeing construction works and staff walking loops around them.

As we all know creating is a process which see’s a lot of really great work hitting the cutting room floor. This project was no exception and we have decided to include some of the process work here.

We are really pleased where the Arrazuna landed but felt some of these renders needed an outing.

Tapasake, and out door poolside restaurant and day club, is situated on top of the cantilever. The architecture and furnishing is inspired by yachts with decking and sails providing comfort in the endless sunshine.

We created simple but elegant day and night looping ‘sails’. Referencing the yacht theme and injecting a fresh and gentle energy to the environment.

The Bridge of Love is a digital re-imagining of the Pont des Arts, commonly known as the Love Lock Bridge, in Paris. The Pont des Arts is a pedestrian bridge that connects the Louvre Museum to the Institut de France over the Seine.

This digital re-imagining uses a mobile site for couples to customise a digital lock that can then be cast to the screens to first form and then make its journey along the length of the bridge. Couples or families are encouraged to make the journey too, either via the walkway at the top or as they walk through the restaurant area below.

The personalised locks will be forever connected to the bridge, with all locks eternally being recalled allowing for a chance reunion with your unique lock.

The animation is a blend of pre-rendered and dynamic elements, mapped to the various screens that cover areas on the side and top of the Bridge of Love.
To enable interactivity with the mobile site, we built the project as a Notch Block to run on the provided Disguise media server, along with pre-rendered loopable animation created in C4D.

The Sphere is home to The Destination Bar, where modern mixology meets the finest in luxury, style, and entertainment. It is a unique shaped dome, with triangular screens around the outside.

Mapping the surface we used abstract and colourful light animations to create differet ambiances throughout the day.