At Mainframe we have been building a reputation for high quality and eye catching science & technology visualisations and mode of action sequences.
Utilising our experience in fluid simulations, precise 3D modelling and commercial motion design sensibilities we have produced visually stimulating content for products from denture care and medicine to state of the art fabrics and consumer products.
Our skillset and quick grasp of medical and scientific concepts through self initiated research into the subjects has helped us to tread the line between the abstract representation and accurate storytelling to create work that appeals to consumers and professionals.
We create stand alone films, scientific visualisations or integrated Mode of Actions for larger pieces of work.
CLIENTS /
HALEON (GSK)
We have enjoyed a long and successful partnership with Haleon, working with various offices around the globe and in collaboration with a multitude of agencies working directly with inventors, scientists and medical professionals, across several of their products. From denture care Mode of Action video, to animations for product launch apps and commercial graphics we like to be immersed in understanding the science and product benefits.
Haleon has a strong science based narrative to their communications so most applications are slightly more on the technical side but we are often asked to create brighter, more vibrant executions than real life.
PROJECTS /
RED BULL
Not limited to medical brands our design sensibilities come into their own when creating graphics for fashion applications or other products.
In this partnership with Intermarketing we were required to illustrate the specific way the new Taurobran material was ‘e-spun’ and then layered between other fabrics.
This section was part of a longer brand film created by Intermarketing.
CLIENTS /
DYSON
With exacting attention to detail and leaning on the scientific innovation in everything they design, we have to be precise when working on a Dyson project.
Primarily working on their fans range, we have partnered with their own creative teams through Gallery Network to write and direct commercial spots for the Pan Asian market and had to define techniques for illustrating air flow as well as particulates.
As well as full CG production the live action shoots were produced and directed by Mainframe.
You can see a little more on these projects here.
PROJECTS /
AIRWICK
The science isn’t always obvious.
Taking a more abstract approach Havas came to us with their idea for ‘Brains in Bloom’. Complex simulations based on discussions with neuro scientists led us to building the form of a brain from floral structures representing the emotion and stimulation experienced from scent.
Our pitch for this project included a narrative based on the floral structures coming alive, research on the internal structures of the brain and an understanding of how the process of smell enters and is interpreted by the brain.
You can see a little more on this project here.
CLIENTS /
HELIOGEN
Heliogen’s ground breaking Sunlight Refinery only existed as a prototype when production on this project started.
Working with GB Films and sketches & plans from the engineers at Heliogen, we were able to bring to life close representations of how huge solar refineries would appear for one of the first times.We were proud to help highlight the clear benefits of the extremely efficient, low cost and endlessly renewable solar energy that work day & night!
The technology was completely new to everyone, so the challenge was to help clearly visualise how all the innovative benefits would work at scale.
